Shaun Farr shares his journey from coaching real estate investors to working with Landvoice, where his focus shifted from teaching people how to find deals to providing the data that helps them find deals faster.
The episode highlights the importance of targeted lead lists, specifically:
- For Sale By Owners (FSBOs)
- Expired listings
- Pre-foreclosures
- Distressed homeowners
Shaun explains that these are not cold leads — they are people actively trying (or needing) to sell, making them far more valuable than general marketing lists.
A key insight is that speed matters:
👉 Many motivated sellers work with the first person who contacts them, not necessarily the most experienced.
The conversation also dives into:
- Cost per acquisition and why it matters
- How to approach sellers (soft vs direct conversations)
- Using handwritten (automated) mail for higher response rates
- Leveraging systems and CRMs to manage leads
- Advanced data strategies for experienced investors
The overall message is clear:
👉 Consistent deal flow comes from consistent, high-quality lead generation.
Watch the episode here
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Overview
In this episode of the Generations of Wealth Podcast, Derek sits down with Shaun Farr from Landvoice to break down one of the most important parts of real estate investing:
👉 Finding quality deals.
Shaun shares how investors can leverage targeted data, including FSBOs, expired listings, pre-foreclosures, and distressed homeowners — to consistently generate opportunities.
The conversation focuses on lead quality, cost per acquisition, and why better data leads to better results, helping investors stop guessing and start targeting motivated sellers.
 Key Takeaways
- Better data leads to better deals
- FSBOs, expireds, and pre-foreclosures are highly motivated sellers
- Speed of contact is critical — first contact often wins
- Cost per acquisition should guide your marketing decisions
- Data-driven lead generation outperforms guesswork
- Handwritten outreach increases response rates
- Pre-foreclosures offer opportunities to help sellers and profit
- Distressed data can unlock hidden opportunities
- Systems and CRMs are essential for scaling
- Consistency in lead generation creates predictable deal flow
 Relevant Topics Discussed
- FSBO lead generation
- Expired listing strategies
- Pre-foreclosure investing
- Distressed seller marketing
- Cost per acquisition (CPA)
- Real estate data tools (Landvoice)
- Lead follow-up systems
- Direct-to-seller marketing
- Driving for dollars vs data lists
- Scaling deal flow
 Why Should You Listen?
Listen to this episode if you:
- Struggle with inconsistent deal flow
- Want better leads instead of more leads
- Are tired of chasing cold prospects
- Want to lower your cost per acquisition
- Are looking for proven ways to find motivated sellers
This episode shows you how to stop chasing deals and start targeting them.
Important Links:
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About Shaun Farr
Shaun Farr is the president of Landvoice, where he has spent the past 16 years helping licensed real estate professionals and investors list more homes through data-driven lead generation and marketing solutions. With a strong background in sales, marketing, and real estate technology, Shaun has played a key role in helping professionals connect with motivated sellers and grow their businesses.
Under his leadership, Landvoice has become a trusted resource for accurate and targeted lead data, including expired listings, FSBOs, and pre-foreclosures. Shaun is passionate about empowering real estate professionals with the tools, insights, and strategies needed to generate consistent opportunities and scale their operations. Known for his practical approach and deep understanding of lead generation, Shaun continues to focus on innovation and delivering value to clients in an ever-evolving real estate market.